Secrets To Scaling Your Ecommerce Brand Ep 58 - 4 Different Types of Characters That Emerge During a Crisis with Jon Morrison
In this episode, Jordan speaks with Jon Morrison from Get Clear Consulting about the 4 different types of characters that emerge during a crisis.
Jon explains what a story brand is and why it's a powerful tool in marketing. He shares the importance of changing your messaging and appropriately positioning yourself during this time. Jon shares a lot of wisdom in this episode and describes the different types of characters during a crisis.
The four different characters in a story:
- Victim
- Villain
- Hero
- Guide
Find out more about Jon Morrison at:
https://getclearsites.com/
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Listen to our previous interview with Raitis of Printful here:
https://podcasts.apple.com/ca/podcast/ep-58-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605
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