The Marketing Umbrella Podcast

079: If Someone Chooses You, Thank Them With David Wachs

Jan 15, 2024

40:01

In today's digital world, how can your brand's voice be heard and distinguished from others? This is the focus of the latest episode of the Marketing Umbrella podcast, where David Wachs, the creative entrepreneur behind Handwrytten, shares his insights. In this episode, we discuss how the art of handwriting is not only still alive but also thriving as an effective tool in modern marketing.

David is the CEO of Handwrytten, a platform that brings back the lost art of letter writing through scalable, robot-based solutions that actually writes notes in pen. With Handwrytten, users can send personal notes from their CRM system, website, apps, or through custom integration. The service is used by many diverse clients including eCommerce giants, nonprofits, and professionals, and it is changing the way brands and people connect.

Here are the key takeaways from this conversation:

Reviving Personal Connection: Bringing back a personal touch to digital communication by using robots to pen sophisticated, human-like notes.
Cutting Through Digital Noise: Serves as a strategic tool to counter the saturation of digital messaging, offering a unique approach to increase open rates and drive engagement.
Authenticity with Technology: The robots create notes that pass the smudge test, ensuring authenticity and value in a world dominated by digital methods.
Personalized touches: Such as handwritten apologies accompanied by gifts, can boost customer loyalty and business value.
Impactful Connections: Handwrytten reminds us that amid the digital chase for innovation, impactful connections can still be made through the traditional, yet powerful, medium of ink on paper.
Retention: Handwrytten notes are great for customer retention and lead generation.

Closing Thought: “It's not what you do or sell, it's how you make people feel.”

To Connect with David: