Hospitality Daily Podcast Frontline First: How We Built a Strong Hospitality Brand Through Operational Culture - Sarah Dinger, My Place Hotels
Jul 16, 2025
Sarah Dinger shares insights on how empowering frontline associates transforms operational culture in hospitality. She discusses the vital role of teamwork and strong relationships with hotel owners in building a successful brand. The conversation highlights the connection between operational excellence and guest experiences, showcasing that true brand development prioritizes employee engagement over traditional marketing tactics. This approach has fueled the rapid growth of My Place Hotels.
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Leadership From The Back
- Sarah Dinger leads by empowering her team to make decisions and elevate their own experiences.
- She values collaborative building of the brand with input from all team members, including frontline staff.
People-First Mindset
- Establishing close relationships with hotel owners and operations teams is key to their success.
- This people-first mindset has been foundational and inspired by hospitality pioneer Ron.
Brand Lies in Operations
- Brand is not just marketing but the entire guest experience driven by culture and operations.
- Clean, comfortable rooms and a great guest experience embody the true essence of hospitality.