Melissa Browne, an award-winning former accountant and financial advisor who has built three seven-figure businesses in different industries. In this episode of Flying Solo Melissa shares her journey from an accidental business owner to a strategic entrepreneur, She discusses why now is the perfect time to start a business and offers practical insights for soloists and small business owners on managing finances, pricing strategies, and creating successful business structures. Whether you're dreaming of a side hustle or aiming to scale your enterprise, Melissa's advice will equip you with the knowledge to navigate the challenges of modern entrepreneurship. Tune in to gain valuable tips that could transform your business approach and boost your success.

Key topics

1. Challenges in running a profitable business

• The Internet has made it cheaper and easier to start a business, but profitability remains a challenge.
• Market dynamics have shifted with increased global competition and cautious consumer spending habits.
• Business success requires more than just talent in one's field; it demands strong business skills and strategic planning.

1. Common mistakes and strategies for new business owners

• Mistake: Assuming everyone is a potential customer instead of targeting a specific niche.
• The need to have a well-defined marketing strategy that goes beyond just acquiring new customers and includes retention plans.
• Importance of pricing strategies that take into account customer psychology and competitors' pricing.

1. Understanding and tracking business numbers

• Significant metrics to track from the start include conversion rates, retention rates, and cash flow.
• Importance of accounting practices: Using business bank accounts, paying oneself a regular amount, and keeping track of tax obligations.
• Making decisions based on a combination of data insights and business intuition to stay agile and adaptable.

1. Pricing Ssrategies

• Determining value-based pricing by understanding market needs and what customers are willing to pay.
• Implementing pricing psychology techniques, such as charm pricing and decoy pricing, to influence customer perception.
• Regularly reviewing and potentially adjusting pricing structures and packages to maintain competitiveness and profitability.

Timestamped overview

00:00 Intro to Melissa

05:45 Targeted Marketing & Customer Retention

09:47 "Essential Business Numbers to Track"

12:06 New Business Success Metrics Focus

16:33 Shrinkflation and Pricing Strategies

18:13 Decoy Pricing Strategy Explained

21:36 Sole Trader Business Setup Guide

24:22 "Consult Accountant Before Starting Business"

29:16 "Understanding Numbers Boosts Business Success"

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