Secrets To Scaling Your Ecommerce Brand Ep 340: Shopify Audiences Explained With Jordan West
Is Shopify Audiences the solution to IOS 14.5? Can they help decrease conversion costs while enhancing top-of-the-funnel targeting?
In this episode, Jordan talks all about Shopify Audiences and how they can be a game-changer for your business. He also discusses which businesses they’ll work for and who can access this new feature.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Shopify Audiences
Claim:
Shopify Audiences will improve all of your prospecting and top-of-funnel audiences.
Set-up:
Using aggregated conversion data around which people bought a certain merchant's product, taking into account all opted-in merchants on Shopify to create a custom audience for a given merchant's product.
- If you have a product that doesn’t have direct competition, Shopify Audiences isn't going to work for you. If you are selling something that other people are selling, this will work for you.
- Shopify Audiences will be an essential part of the go-forward campaign to combat this cookieless world.
- You have to try Shopify Audiences multiple times.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
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