The B2B Revenue Executive Experience Episode 110: Driving more Business with Word of Mouth Marketing and Leveraging LinkedIn with Bill Bice
We are all looking for that next referral. Someone to say something nice about us. Someone to tell their friends how great our company.
But what isn’t always easy is knowing how to go about building your organization in such a way that word of mouth marketing comes naturally. Without sounding pushy or desperate.
Because nobody wants to be that company that’s paying “influencers” to talk a big game about their product. Those relationships aren’t real. They’re not authentic. And people can see through them.
On this episode of the B2B Revenue Executive Experience podcast, Bill Bice, CEO at Boomtime, talks about the right techniques for word of mouth marketing, its challenges, and what makes a good referral.
After all, if you don’t have good marketing, all of the hard work of creating a great product is meaningless.
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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