Damages
Herb, Ep 1: The Panic
Aug 1, 2023
In this podcast, the history of Mobil Oil's advertorial marketing and its impact on U.S. history is explored. The unconventional methods used to improve the company's public image during an oil crisis are highlighted, along with Herb Schmert's advice on PR tactics. The podcast also discusses online privacy, puzzles for mental well-being, the First Amendment rights of corporations, and the impact of the Citizens United case on campaign finance.
34:55
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Quick takeaways
- Oil companies use initiatives unrelated to their core business to shape public perception and establish a moral and ethical image.
- Mobile Oil's campaign for corporate personhood contributed to the development of corporate free speech rights in the US, allowing corporations to influence public opinion and policy debates.
Deep dives
Oil companies' philanthropic marketing strategies
Oil companies spend money on activities unrelated to their core business, such as sponsoring sports events, funding education initiatives, or supporting women in STEM. They use these initiatives to shape public perception, present a moral and ethical image, and establish a reputation and personality as corporations.
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