6min chapter

Damages cover image

Herb, Ep 1: The Panic

Damages

CHAPTER

Herb Schmert's Tactics in Public Relations

This chapter delves into Herb Schmert's advice for PR professionals to stop being nice to the press and instead, shout their ideas from every corner of the public square. It also explores his effort to humanize Mobile, an oil company, and the obstacles faced in taking their advertorial program to TV.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode