The Bottom-Up Revolution

The Bottom-Up Revolution Is…Helping Incremental Developers Make Better Places

Aug 22, 2024

Jennifer Krouse, a real estate strategist and CEO of Liberty House Plans, shares her insights on making incremental development easier and less risky. She discusses the concept of placecraft, emphasizing the need for human-centered approaches to community design. Krouse highlights the importance of aesthetics in urban spaces and the role of pre-approved plans in addressing housing challenges. She also reflects on her journey from aspiring architect to advocate for developers, showcasing how small changes can create vibrant, community-friendly environments.

38:05

Creator website

Episode guests

Jennifer Krouse

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Episode notes

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Quick takeaways

Jennifer Krouse emphasizes that integrating beauty in architecture is essential for community engagement and overall well-being.

Liberty House Plans provides affordable, customizable stock designs to streamline housing development and promote neighborhood-friendly architecture.

Deep dives

The Importance of Beauty in Architecture

Beauty plays a crucial role in architecture and urban design, impacting community value and individual well-being. The speaker highlights that humans are inherently drawn to qualities such as symmetry and proportion, and architecture that incorporates these elements is not only aesthetically pleasing but also beneficial for the surrounding environment. Positive architectural design fosters foot traffic, enhances navigation, and increases property tax revenue, transforming a neighborhood into a thriving community. Therefore, it is essential to recognize that beauty is not an optional aspect of development but fundamental to fostering human connection and thriving places.

Intro

2min

Foundations of Architectural Curiosity

4min

From Aspiring Architect to Developer Advocate

3min

Empowering Community Design

12min

Streamlining Urban Development

8min

Exploring Place Craft in Community Development

9min

Jennifer Krouse is a real estate strategist and the CEO of Liberty House Plans, an architectural publishing house that provides architectural plans for neighborhood-friendly buildings. Previously, she served as a business advisor to real estate developers and a consultant in the field of municipal productivity. She is a member of the National Town Builders Association and holds a BA from Williams College and an MBA from the Stockholm School of Economics.

On this episode of The Bottom-Up Revolution, Krouse joins host Tiffany Owens Reed to talk about the ways Liberty House Plans makes incremental development easier and less risky. They also discuss the art of placecraft — also known as placemaking — and the importance of places being productive.

ADDITIONAL SHOW NOTES

Liberty House Plans (site).
Tiffany Owens Reed (Instagram).
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!

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