In this episode of Create Wealth Through Franchising, Kim Daly and franchise specialist Michael Mudd, CEO of Brand One Franchise Development, explore franchise economics and essential investment strategies. They discuss the importance of choosing a franchise based on the "who" behind the brand, emphasizing that due diligence and cultural alignment are key for successful partnerships. Michael shares insights on unit-level economics, cultural fit, and the critical roles of both franchisors and franchisees in maintaining productive relationships.

Also in this episode: 

• The success of a franchise investment is heavily reliant on the relationship with the franchisor, underscoring the importance of evaluating the "who" behind the brand.
• Fit with the brand's culture and operational model is crucial to ensure mutual success and satisfaction in a franchise partnership.
• Franchisors look for candidates who follow systems, have the right cultural fit, and align with what it takes to succeed within the franchise.

Interested in exploring franchise investment opportunities? My franchise consulting services are totally free to you! Contact me today: https://thedalycoach.com/connect-with-kim/