Boost Client Acquisition: 5 Keys to Marketing Success for Law Firms with Travis Hoechlin - 423

Mar 21, 2024

44:01

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Shownotes can be found at https://www.profitwithlaw.com/423.

If you're feeling frustrated by spending money on marketing campaigns and not seeing a substantial return on investment, then you are not alone! Many small law firm owners struggle with this, feeling like they're throwing money at the wall and hoping something sticks. It's time to stop the cycle of disappointment and start seeing real results from your marketing efforts.

In this episode of Profit with Law, Travis Hoechlin, CEO of Rise Up Media, joins Moshe Amsel to share easy marketing strategies that can make a big difference for small law firm owners. Travis draws from over a decade of experience in helping law firms grow and customize their marketing strategies to boost client generation and higher revenue. Moshe and Travis emphasize the significance of investing in marketing, hiring more attorneys for increased revenue, and converting referrals into clients. Travis also highlights the value of leveraging technology, such as text messaging, to improve client communication. They provide practical insights on Google's local service ads, pay-per-click marketing, and the importance of prompt call answering and gathering positive Google reviews.

With Travis's expertise and actionable tips on transitioning from relying on referrals to creating a more predictable stream of clients, this episode offers valuable strategies for law firm owners wanting to improve their marketing strategy and generate a consistent stream of clients.

Chapters:

[00:00] Introduction to Travis Hoechlin

[07:52] Limited Budget Marketing

[12:33] Common Marketing Sins on Law Firm Websites

[15:53] The Importance of Choosing a Niche

[18:31] Importance of Answering Calls

[30:27] Transitioning from Referrals to Marketing
[35:02] Leveraging Google Reviews for LSAs

[38:42] Judging Marketing Campaign Performance

Resources mentioned:

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