The Edward Show

Google Detects Location-Specific Searches

8 snips
Mar 30, 2025
Discover how to boost your local SEO by optimizing for searches without explicitly using location keywords. Learn about the smart algorithms Google employs to help businesses grow. Key strategies cover refining page titles, utilizing schema markup effectively, and enhancing engagement signals. Practical tips are shared to simplify local SEO efforts, making it easier for businesses to attract targeted customers. Get ready to turn the complexities of local searches into straightforward strategies!
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ADVICE

Local SEO Basics

  • Place location in your page title, meta description, H1, and first sentence.
  • This helps both users and Google understand your business's location.
INSIGHT

Google's Local Search Smarts

  • Google understands location-based searches even without "near me" phrases.
  • Schema markup may not be as crucial for local SEO as some suggest.
ADVICE

Natural Language for Location Keywords

  • Don't overstuff location keywords; use natural language.
  • For example, "Runner's Knee Treatment in Boise, ID" is preferable to "Runner's Knee Treatment Boise."
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