142. LinkedIn’s Personal Touch, Gen-Z’s Job Exodus, and the Psychology of Facial Expressions. PLUS! Eman Ismail’s Hot Take on Email Marketing

Welcome to another episode of Truth, Lies & Work, the award-winning psychology podcast on the HubSpot Podcast Network. Join hosts Leanne Elliott, chartered psychologist, and Al Elliott, business owner, as they break down the latest news and insights in the workplace, sharing practical advice to help you lead and work more effectively.

In this week’s episode, we delve into the changing face of LinkedIn, the alarming trend of Gen-Z and Millennials planning to leave their jobs, and the psychology behind our facial expressions, followed by a Hot Take from email marketing expert Eman Ismail, who shares insights into the importance of personalised communication in today’s digital landscape. And as always, we round things out with the Workplace Surgery, where Leanne tackles listener questions on managing difficult work dynamics, modern benefits packages, and navigating political conversations at work.

Segment 1: News Roundup

LinkedIn’s Shift from Professionalism to Personalisation

We explore how LinkedIn has evolved from a polished professional platform to a space filled with personal updates, and the implications of this shift. We discuss a recent example involving Brewdog co-founder James Watt, whose engagement announcement received mixed reactions, raising questions about appropriate content for the platform.

Gen Z and Millennials Are Ready to Move On

Recent research from Oak Engage reveals that nearly 60% of Gen Z and over 50% of Millennials are planning to leave their jobs within the year. We analyze the findings and discuss what leaders can do to bridge the generational divide and keep these younger workers engaged and motivated.

The Psychology of Facial Expressions at Work

We discuss a new study from the University of Essex that shows how our facial expressions can influence our mood, and what this means for workplace dynamics. We reflect on how awareness of our expressions can impact team morale and communication.

Segment 2: Hot Take with Eman Ismail

Eman Ismail joins us to share her thoughts on the shift from general email blasts to personalized, targeted communication strategies. She explains why understanding your audience is crucial for effective marketing and how businesses can leverage AI to enhance their email marketing efforts.

Segment 3: Workplace Surgery

Navigating Deception in the Workplace

A listener asks for advice on whether to speak up about their manager’s misrepresentation of a project’s status to the CEO, which could have serious consequences for the business.

Reevaluating Employee Benefits Packages

Another listener seeks guidance on modernizing their benefits package to meet the expectations of younger employees without creating a divide among staff.

Managing Political Discussions in a Diverse Workplace

An HR manager expresses frustration over younger employees’ preoccupation with U.S. politics and wonders how to handle political conversations in the workplace.

Support with Mental Health and Well-being

If any of the topics in this episode have affected you, or if you need mental health support, please reach out to one of the following resources:

• UK: Mind offers mental health support and information. For those in distress, call Samaritans at 116 123 or email jo@samaritans.org.
• US: Contact the National Suicide Prevention Lifeline at 1-800-273-TALK or text HOME to 741741 to connect with a crisis counselor.
• Rest of the World: Visit Befrienders Worldwide to find a helpline in your country.

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