The Remarkable CEO for Chiropractors 029 - 5 Ways Measuring Attraction Can Improve Your Business
02:48 – Dr. Pete and Dr. Stephen introduce today’s topic, You Don’t Get What You Want, You Get What You Measure
06:06 – The four domains of your practice: attraction, conversion, retention and collections
09:52 – The difference between a lag measure and a leading measure
16:18 – Dr. Pete provides an example of an internal process-driven activity leading to the outcomes you’re looking for
23:23 – Dr. Stephen stresses the importance of measuring KPIs
25:23 – Dr. Pete and Dr. Stephen provide listeners with a troubleshooting tool
29:41 – Utilizing the six sides of the business Rubik’s Cube
EPISODE QUOTES
“When push comes to shove when you think about your business, it all boils down to the numbers. You gotta know your numbers if you’re gonna know your business. And, you either are going to own your business or your business is gonna own you.” (05:16)
“The purpose of marketing – or the purpose of attraction – is to create new patient leads. That’s what we’re doing.” (12:32)
“A lot of this boils down to us really knowing our business, knowing what drives the outcomes. But it doesn’t happen if we don’t start with setting the metric.” (20:05)
“Remember, you can’t get your teams to do outcomes. You get your teams to do activities.” (25:17)
“You’ve got to learn how to troubleshoot that engine of your practice. You need to listen, smell it, look at it, put your hands on it, right? And you want to tune it.” (28:25)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business