The head of Global Marketing and Corporate Communications, Erik Meyers, of Lohmann & Rauscher, explains that corporate communications is critical in the corporate world because it provides information to employees, prospective employees, and customers about the company, its direction, successes, and focus. It also encourages and promotes dialogue between the company and stakeholders. Building a strong corporate image is essential and starts with communication, which is based on the corporate strategy and vision/mission of the company. A common mistake that organizations make is not connecting what they say internally and externally, which can damage the corporate image if the company is not living up to its own claims.
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