How To Win An Election

How To Tell Who's Really In Charge

12 snips
Feb 4, 2025
Theo Bertram, a former Downing Street advisor to Tony Blair and Gordon Brown, brings a wealth of political insight. He discusses the elusive nature of power within Keir Starmer's government and whether the chief of staff, Morgan McSweeney, is truly in charge. The conversation highlights the challenges of political communication and media narratives, revealing how they shape perceptions and rivalries. They also analyze recent polling trends and voter sentiments toward Labour 2024, emphasizing the balance between principled leadership and the need for inspiration.
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INSIGHT

Media Influence on Morale

Negative media portrayals can create distractions and panic within government circles. They can lead to a culture of mistrust among team members.

ANECDOTE

Cleaning Up Relationships

Polly McKenzie experienced paranoia about leaking information after being reprimanded for over-briefing. She asked a journalist if she had revealed sensitive information, only to discover she hadn't.

INSIGHT

Perception of Leadership

Keir Starmer's leadership is often perceived as lacking decisiveness and political depth. This perception can undermine his authority and effectiveness within the party.

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