Schultze and Jorge unpack how self-help culture often turns into identity avoidance: constant “evolution” with no roots, habits without values, and productivity theater over real work. They dig into choosing values first, respecting who you are now, shedding identities that no longer fit, and building urgency without worshipping busy.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

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Cold Open (00:00:00)

Gym Weird Encounters & Consent 101 (00:00:17)

The Coffee Enema Story (00:02:31)

The Sketchy Arm-Wrestling “Recruiter” (00:04:45)

Pivot: The Self-Help Machine (00:07:07)

Who Are You Right Now? (00:10:11)

Values vs. Habits & Accountability (00:11:48)

Real Growth Hurts: Shedding Old Identities (00:14:56)

Environment-Driven vs. Self-Driven Change (00:16:32)

Respect the Present Self & Revealed Preferences (00:19:26)

Cognitive Dissonance & “You Have What You Want” (00:26:15)

Urgency, Productivity Myths & Time as Currency (00:33:28)

Tangents: Life Timelines, Travel & Small Joys (00:45:10)

Quiet Mornings, Do Not Disturb & Wrap (00:53:29)

E50: The Problem with Personal Development