Create a New World For Customers

Join Ben as he sits down with Robert Hargrove to discuss their groundbreaking new book on achieving exponential growth through radical customer innovation.

Creating a New World vs. Incremental Improvement

Why traditional competitive strategies fall short and how creating an entirely new customer experience drives 10X growth rather than 10% gains.

The Netflix Mindset: Redefining Your Competition

How successful innovators compete not with industry peers, but with entirely different experiences (like gyms competing with Netflix for customers' time and attention).

Innovators vs. Competitors: Two Distinct Approaches

The fundamental difference between companies that create new markets and those that fight for existing market share, and why this distinction determines growth potential.

The Dual Track Transformation

Balancing the need to run today's business while simultaneously building tomorrow's breakthrough, and the leadership challenges this creates.

From Strategic Planning to Impossible Goals

Why conventional strategic planning limits growth and how setting "impossible" goals forces the innovative thinking required for 10X results.

This conversation reveals the counterintuitive principles that Fortune 500 CEOs use to break through growth barriers and create entirely new categories of value for their customers.