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Merchandise experts Heyang, Yushun & Steve discuss the allure of ACG goods like figurines and keychains, exploring why they're popular and their impact on the ACG landscape. They delve into the culture of collecting rare items, rise of Chinese ACG merchandise, and the importance of copyright in the market. Also, they touch on the trend of packaging fees in the Chinese food delivery industry.
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Quick takeaways
- Merchandise like figurines and keychains provide fans with tangible connections to their favorite characters, shaping the ACG landscape.
- Licensing and merchandising in the ACG industry are essential for creators to monetize content and extend brand presence.
Deep dives
Merchandise in ACG Industry
Exploring the world of merchandise in intellectual property development and product sales, the podcast delves into the popularity and significance of various goods like figurines and keychains, highlighting how they contribute to shaping the ACG landscape. These items provide fans with a tangible connection to their favorite characters, serving as both collectibles and expressions of fandom.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode