Exploring the significance of merchandising in the ACG industry, this chapter looks into the allure of items like figurines and keychains, the role of licensing for creators, and the term 'Guz' representing goods. From connecting fans to expanding brand presence, it sheds light on how merchandise plays a pivotal role in content monetization.
Today, we dive into the colorful world of merchandise in intellectual property development and product sales. Ever wondered why '谷子' or 'goods' have become such a hot topic? From figurines to key chains, let's explore what make these items so irresistible and how they're shaping the ACG landscape. Ready to geek out with us? / Food delivery starts packaging charge (17:51). Heyang, Yushun & Steve Hatherly