Marketing School - Digital Marketing and Online Marketing Tips

5 Steps to Conduct a Simple Competitor Analysis #1991

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Jan 30, 2022
Discover the five essential steps to perform a simple competitor analysis. Learn how tools like Ubersuggest and SimilarWeb can unveil your competitors' keywords and ad strategies. Uncover link opportunities using Moz and explore the technologies competitors are employing with BuiltWith. This conversation is packed with actionable tips and insights to help you sharpen your marketing edge.
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ADVICE

Competitor Keyword Analysis

  • Use tools like Ubersuggest to analyze competitor keywords.
  • Discover keywords they rank for that you don't, and target them.
ADVICE

Competitor Ad Analysis

  • Examine competitor ads using tools like Ubersuggest, SEMrush, or Ahrefs.
  • Analyze their ad copy, targeting, and spending to gain insights.
ADVICE

Link Building Opportunities

  • Identify link opportunities using tools like Moz or Ubersuggest.
  • Find websites linking to multiple competitors but not you.
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