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When deciding to invest, it is crucial to consider three factors: business quality, asset price, and portfolio construction. Business quality is not solely determined by a company's ability to scale quickly, but by factors like long-term defensibility and profitability. Asset price must make sense, taking into account the overall quality of the business. Lastly, portfolio construction should weigh the opportunity cost against the potential return. It is only when these three criteria are fully understood that one can enter the 'zone of deployment' for successful investment.