The GaryVee Audio Experience Why I’m All In On Texting, eSports and TikTok | AdAge Interview
Oct 3, 2019
Discover the rising trend of text messaging as a powerful marketing tool, highlighted by the success of WineText.com. Dive into the future of eSports and the hosts' investment in a Call of Duty franchise, while addressing misconceptions about working for free. Explore the explosive growth of platforms like TikTok and the importance of adapting strategies for Gen Z engagement. Enjoy humorous anecdotes from conferences that stress kindness and humility, and absorb essential advice for aspiring entrepreneurs focusing on patience and a consumer-centric approach.
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Text Message Marketing
- Texting is an emerging marketing platform.
- Consumers are more open to receiving marketing texts, offering valuable opportunities for brands.
Esports Investment
- Gary Vaynerchuk invested in a Call of Duty esports franchise with the Minnesota Vikings owners.
- He aims to learn about esports to help brands with esports marketing and potentially buy the New York Jets.
Free Work Controversy
- Gary Vaynerchuk's "work for free" sign sparked controversy online, taken out of context from his blog post.
- He advocates free work as a viable career strategy, respecting differing views while emphasizing the importance of context.