

How will Google's approach to evaluating AI content evolve over the next 18 months?
Jun 4, 2025
Discover how enterprise SEO leaders are adapting to the rapidly evolving AI search landscape. Jade Pruett emphasizes the importance of immediate data collection to gauge performance effectively. She advocates for a reactive strategy, allowing companies to adjust as the AI ecosystem develops. The conversation also delves into specialized SEO strategies designed for e-commerce, underscoring the need for agility and timely insights to impress executives. Stay ahead in the AI search game!
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Be Reactive Then Strategic
- Be reactive initially to AI search developments as the ecosystem is evolving.
- Build comprehensive strategies gradually when more is understood.
Start With Data Collection
- Start collecting data immediately on how AI-generated content performs using tools like Scrunch AI.
- Adopt a reactive strategy at first and evolve it as understanding and the AI landscape matures.