Mastering Modern Selling SSFN.7 - Social Selling Case Study with a Salesforce BDR
In episode #7 of Social Selling for Newbies we are joined by special guest Skyler Radcliffe from Salesforce where we discuss a Social Selling Case Study. Show highlights:
2:00 - Skyler discusses his background and role at Salesforce as a BDR
6:00 - Using social for prospect research and homework
8:17 - How is Skyler using social to set himself apart from other BDR's?
11:36 - How to get the conversation started on LinkedIn.
16:00 - The important of numbers and scale.
19:35 - Skyler discusses his "day in the life" and what are key events that drive connections
25:00 - Using Facebook, Instagram and other channels.
29:00 - The importance of using all the tools and communication channels.
34:00 - Nothing has changed, it is just different!
34:37 - The importance of personal brand.
37:12 - Intent and the "anti-pitch slap".
40:00 - The importance of getting and showing results.
42:00 - Please join the Social Selling HQ community at socialsellinghq.com
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