Making It with Jon Davids
157 - $100M Ear Piercing Empire | Rowan
Dec 10, 2024
Discover the captivating journey of Louisa Schneider, who turned a disappointing ear-piercing experience into a thriving business with over 60 locations. Her innovative model incorporates licensed nurses, pop-up events, and home services, transforming an entire industry. With a focus on hygiene and customer experience, she achieved an astounding $100 million in sales within five years. This inspiring story demonstrates how leveraging existing skills can lead to entrepreneurial success and encourages listeners to explore their own potential.
15:40
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Louisa Schneider transformed the ear-piercing experience by creating a safe and customer-focused environment using licensed nurses and innovative business models.
- Rowan's rapid growth to over 60 locations demonstrates the importance of adapting to market shifts and focusing on customer experience for scalability.
Deep dives
Revolutionizing Ear Piercing
Louisa Schneider founded Rowan to transform the ear piercing experience after an unsatisfactory outing with her daughter in 2018. She identified key elements that were lacking in traditional piercing locations, such as cleanliness, professionalism, and a focus on safety and hygiene. By designing a welcoming environment and ensuring that piercings were conducted by licensed professionals, she aimed to create a milestone event that families could celebrate rather than endure. This concept was validated through a series of pop-up events and at-home services, allowing her to quickly test and refine her model before scaling the business.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
