How Buying a Cow Led to $30m Revenue Within 2 Years with a Subscription Box Business and Influencer Marketing

Subscription boxes are a very popular marketing model at the moment. There’s likely a subscription box for absolutely anything you can think of. Dog food? Beauty products? Dive bar shirts? Chakra-aligning hippie paraphernalia? Yep, there’s a subscription box for all of that.

This week on the Exposure Ninja Digital Marketing Podcast, Tim meets with Michael Salguero, CEO and Founder of ButcherBox. Mike had one of those rare niche ideas that did not have a subscription box already, and ButcherBox was created. As its name suggests, ButcherBox is a curated selection of monthly mail-delivery grass-fed meat boxes. Borne out of Mike’s own experience buying and sharing whole grass-fed cows with friends and discovering the health advantages of naturally-raised meat, he also discovered that only 1% of the total beef consumed in the United States was 100% grass-fed.

Following that was an immensely successful Kickstarter that raised 75K within three days, and 215K by the end of their campaign (the initial target was 25K). Along the way, a famous paleo author tweeted about the campaign, which in turn brought even more backers and subscribers. From there, ButcherBox leveraged the power of influencer marketing in ways that may surprise you!

Two years on, ButcherBox can pride themselves of having such wide brand recognition as being first in the grass-fed category in Google searches, and even being bigger than the category itself.

Tune in this week to hear more about ButcherBox’s inspiring subscription box model and influencer marketing story. Don’t forget to check out ButcherBox.com and use MIKE30 for $30 off and free bacon! 

For show notes, head to https://exposureninja.com/episode91. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.