That Will Never Work #62: Resurrecting the Great American Movie Drive-In with an Urban Twist - Feat. Special Guest Mitch Lowe
Ben is stuck. He’s the founder of outdoor pop-up concept WEDriveIns, which repurposes disused urban parking lots as drive-in movie theaters. City officials have been gratifyingly swift to support the project which provides Covid safe entertainment and brings customers to shopping areas. It all looks so promising… So why can’t Ben scale?
Well, he needs the permission of the movie studios to use the technology to get him there. And, they ain’t budging.
This mindset reminds Marc of the early Netflix days and so he calls on the expertise of his “jungle guide” Mitch Lowe who not only helped overcome similar issues as co-founding executive of Netflix but went on to disrupt the industry as CEO of MoviePass and President of Redbox. Can Marc and Mitch help Ben break through the analogue approach?
Listen in to find out…
Like the topics on today’s show? Why not take a deeper dive!
Mitch’s book Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass is out September 6th. Pre-orders: https://www.hachettebooks.com/titles/mitch-lowe/watch-and-learn/9780306827266/
The paperback edition of Marc’s international best-seller That Will Never Work is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182
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