This SEO Strategy Is Infinitely Better Than Link Building (Podcast version)

[00:13] An introduction to today’s topic.

[00:19] A breakdown of Eric’s businesses and how he came to believe that the two most important things for SEO are great content and links.

[01:00] Creating linkable assets, guest posts, directory links, and other things Eric did in the past to get links.

[01:44] How social media and email provide touch points for building relationships.

[02:03] Eric shares examples of the time-consuming nature of relationship building.

[04:08] Why you should focus on relationships rather than links.

[04:28] By fostering relationships, you're no longer just asking for links; you’re building a network and forming partnerships and collaborations.

[04:50] Some examples of how relationships have created networking opportunities for Eric.

[05:38] If you focus on long-term relationships, you get so much more than a short-term link.

[06:55] Why you should continue to create linkable assets, but prioritize the relationships over the links.