This Week in Startups E37: “Angel” Podcast: Nicole Quinn, Partner at Lightspeed shares benefits of celebrity founders like Lady Gaga & Gwyneth Paltrow, insights on investing in consumer & power of “Force of Nature” product people
Mar 11, 2020
Nicole Quinn, a Partner at Lightspeed Venture Partners, shares her insights on investing in celebrity founders like Gwyneth Paltrow and Lady Gaga. Discover how she combines consumer appeal with innovative strategies, like Calm's celebrity endorsements. Quinn explains what attracts her to 'Force of Nature' product people and the challenges of e-commerce profitability. She also discusses the transformative power of voice assistants for user engagement and the evolving landscape of angel investing, emphasizing the significance of community and sustainability.
AI Snips
Chapters
Books
Transcript
Episode notes
Sleep Stories vs. Meditation
- Calm's success with sleep stories shows the power of addressing a critical need like sleep.
- It's more effective than focusing on 'nice-to-haves', like meditation.
Calm's Instagram Ads
- Calm's Instagram ads cleverly encourage users to take a 30-second breathing break.
- This demonstrates mindfulness's value while interrupting social media use, a source of anxiety.
LeBron James and Calm
- LeBron James's partnership with Calm demonstrates the power of authentic celebrity engagement.
- As a Calm user, he promotes the app as a tool for mental fitness, not just physical training.
