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The Future of WooCommerce in 2025 with James Kemp, Woo's Core Product Manager
Dec 18, 2024
James Kemp, the Core Product Manager for WooCommerce and founder of IconicWP, shares insights from his journey in the e-commerce space. He discusses the future of WooCommerce, emphasizing the 'More in Core' initiative, which integrates essential plugins directly into the core product. James highlights the importance of community feedback in deciding core features and maintaining a balance between functionality and extensibility. He also touches on WooCommerce's ongoing efforts to enhance user experience, making 2025 a pivotal year for merchants.
01:03:54
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Quick takeaways
- James Kemp outlines the 'More in Core' initiative, aiming to integrate essential features into WooCommerce for enhanced usability.
- The focus for WooCommerce in 2025 includes improving performance and user experience to attract a broader audience while maintaining extensibility.
Deep dives
James Kemp's Background in WooCommerce
James Kemp has recently become the core product manager for WooCommerce, bringing significant experience from his previous role as a product manager at Stellar WP. He has a rich background in the WooCommerce ecosystem, having founded IconicWP, a WooCommerce plugin company that was acquired by Stellar WP. Through his work, he developed numerous premium WooCommerce extensions and fostered relationships with key figures in the community, enhancing his understanding of product development within WooCommerce. Kemp's knowledge extends back over a decade, beginning with his experience in creating plugins for platforms like Magento and later JigoShop, pointing to a deep-seated expertise in e-commerce solutions.
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