Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Doctor Nan-Wei Gong, CEO & Founder of FIGUR8, a musculoskeletal (MSK) health and injury data solution that has raised over $40 Million in funding.

Here are the most interesting points from our conversation:

Origin and Evolution: Nan-Wei’s journey from a musician and material scientist to a tech entrepreneur was fueled by her fascination with sensor technology at MIT's Media Lab, leading to the foundation of FIGUR8.
The Entrepreneurial Leap: Winning the MIT $100K competition shifted Nan-Wei’s trajectory towards entrepreneurship, demonstrating the potential impact of her sensor technology in the market.
The Mission of FIGUR8: Nan-Wei discusses FIGUR8's mission to revolutionize MSK health by making comprehensive biomechanics assessments accessible and efficient for everyone, shifting from elite sports to a broader healthcare focus during COVID-19.
Challenges of Introducing Technology in Healthcare: Introducing new technology into the conservative field of physical therapy presented unique challenges, requiring FIGUR8 to adopt a comprehensive solution approach beyond mere hardware sales.
Commercial Strategy and Customer Engagement: The discussion delves into FIGUR8’s B2B model, emphasizing the importance of understanding the complex ecosystem of payers, providers, and patients in healthcare to successfully introduce and market new technology.
Advice for Entrepreneurs: Nan-Wei emphasizes the importance of being close to customers and the value of aligning a tech startup’s goals with those experienced in the healthcare industry, underlining the significance of addressing real problems to achieve sustainable growth.

Doctor Nan-Wei Gong, CEO & Founder of FIGUR8: $40 Million Raised to Build the Future of Musculoskeletal Health and Injury Data Solutions