The Kelly Roach Show UES 590: Conviction Marketing: 5 Steps to Becoming a Category of One
Conviction marketing has been our theme for 2020 here at the Unstoppable Entrepreneur.
Your convictions make you unique.
Your convictions will catapult you to a category of one in your market.
The extra mile is never crowded.
In today’s podcast episode I let you in on the 5 essential steps to catapult your business to a category of one. There is a key difference between conviction marketing and how-to marketing. You need to illuminate your beliefs and create a compelling vision for your customers. You are a unique person. Use your unique beliefs to set yourself apart from the crowd and step into the role of trusted advisor.
For more business tips and strategies, follow along with Kelly:
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