Ep39 | Give Me 28 Minutes and I'll Optimize Your Clinics Google Business Profile

🎙️ Episode – 6 Steps to Optimize Your Google Business Profile

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Most PT clinics *have* a Google Business Profile—but very few have one that actually works. In this episode, Jeremy Dupont walks through the six steps to properly set up and optimize your profile so patients can find you, trust you, and book with you.

If you’ve ever wondered why your clinic doesn’t show up on Google Maps when someone searches “physical therapist near me,” this is your blueprint to fix it.

📌 Episode Topics:

1. Verify Your Profile
   • Get the blue check mark ✅
   • Send a quick verification video (clinic exterior, sign, interior)
   • Make sure Google knows you’re a legit business
2. Fix Your Name
   • Include your keyword (e.g., “Physical Therapy”)
   • Consider adding location (e.g., “Dallas”)
   • Use a DBA if you need a legal workaround
3. Add Your Services
   • List PT plus specialties: Dry Needling, Running Analysis, TPI Screenings, Pelvic Health, etc.
   • Connect services to money pages on your website
   • Update and refresh descriptions regularly
4. Post High-Quality Photos
   • Show real patients in action (lifting, needling, exercising)
   • Update every 3 months—inside *and* outside your clinic
   • Pro tip: save photo filenames with keywords (e.g., “dry-needling-boston.jpg”)
5. Choose the Right Category
   • Start with “Physical Therapist” as primary
   • Add relevant secondary categories (Sports Rehab, etc.)
   • Check competitors to see what works
6. Update Consistently
   • Add posts every 2 weeks (repurpose IG/blog content)
   • Reply to every review
   • Refresh photos, services, and hours quarterly

⚡ Quick Wins You Can Use Today:

• ✅ Verify and lock in your Google Business Profile
• 🖊 Add “Physical Therapy” + your city to your clinic name (legitimately)
• 📋 List out all services you offer—don’t just stop at PT
• 📷 Upload new photos of patients in action
• 📌 Post on your profile every 2 weeks to stay active

📣 Why This Matters Now

Your Google Business Profile is one of the easiest wins for local SEO—and most clinics ignore it. By following these six steps, you’ll move from being buried in search results to showing up in the top three spots on Google Maps. That’s where the new patients are.

📥 Get a Free Audit: https://thepatchsystem.com

📱 Follow for More: Follow @_jeremydupont on Instagram for AI and marketing strategies that actually work in 2025.

If your clinic isn’t showing up on Google Maps, this episode shows you exactly how to fix it—step by step.