Why we form one-sided 'parasocial' relationships with celebrities

Karen Shackleford, a media psychologist, dives into the captivating world of parasocial relationships—those one-sided connections we feel with celebrities. She explains how these bonds are fostered by social media, often providing comfort in times of loneliness. Shackleford highlights the thin line between healthy admiration and obsession, discussing the emotional toll of 'parasocial breakups' when beloved public figures falter. With insights into generational perspectives, she reveals how these relationships have evolved, especially during the pandemic.