Business of Tech: Daily 10-Minute IT Services Insights

Amazon's Legal Battle with Perplexity AI, Microsoft’s AI Agent Flaws, and Netrix's Ricoh Acquisition

Nov 6, 2025

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Amazon has initiated legal action against Perplexity AI, alleging that the startup's AI browser improperly accesses Amazon customer accounts by mimicking human browsing behavior. The lawsuit, filed in the U.S. District Court for the Northern District of California, raises concerns about security risks associated with Perplexity's Comet browser. Amazon claims that this practice undermines customer experience and its curated shopping services. In response, Perplexity asserts that Amazon is leveraging its market dominance to stifle competition, emphasizing that user credentials are stored locally and not on their servers.

In a related development, Microsoft researchers have introduced a new simulation environment called the Magentic Marketplace, aimed at evaluating the performance of AI agents. This initiative, developed in collaboration with Arizona State University, highlights vulnerabilities in current agentic models, particularly their ability to operate unsupervised and respond to complex scenarios. Initial experiments revealed that as customer agents faced increased options, their efficiency declined due to information overload, raising concerns about the practical application of AI agents in real-world settings.

Additional updates include Netrix Global's acquisition of Ricoh's U.S. IT services business, marking Ricoh's exit from the managed services sector. This acquisition is expected to enhance Netrix's offerings and geographic reach, particularly in the Northeast and Southeast regions of the United States. Furthermore, several product announcements aimed at improving operational efficiency for MSPs were made, including Movila's Project Hub for project management and Huntress's support for Cybersecurity Maturity Model Certification compliance.

For MSPs and IT service leaders, these developments underscore the importance of governance and compliance in the deployment of AI technologies. The legal dispute between Amazon and Perplexity highlights the need for clarity around user data handling and the implications of automated systems. Additionally, the acquisition of Ricoh's IT services by Netrix serves as a reminder of the challenges in the managed services market, emphasizing the necessity for specialization and operational efficiency. Vendors are increasingly recognizing the need to provide practical support tools that enhance operational capabilities rather than merely offering security solutions.

Four things to know today

00:00 Amazon Says Perplexity’s AI Went Too Far — and Microsoft Just Proved Why Agents Still Struggle

04:26 Ricoh’s Out, Netrix Is In — Another Big Shift in the MSP Landscape

06:18 Three New AI Tools Drop for MSPs—But Only One Might Actually Matter

09:20 Project Templates, Compliance Docs, and Pay-as-You-Go: Vendors Focus on MSP Basics

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