The Nonprofit Podcast

Ep 174| September Reset: Simplify Giving Season

Sep 4, 2025
This discussion highlights the importance of emotional connections with donors, emphasizing that feelings matter more than past communications. The hosts share effective strategies for re-engaging donors after the summer lull and advocate for simple updates over complex campaigns. They delve into the benefits of building on previous fundraising successes to streamline efforts. Additionally, they explore straightforward upgrades to enhance donation processes, making it easier for donors to contribute as the Giving Season approaches.
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INSIGHT

September Is Preparation, Not A Sprint

  • September is not a sprint but a month for small, high-impact actions to prepare for giving season.
  • Treat it as recovery from summer and a chance to set up systems rather than panic.
ADVICE

Send One Warm Donor Update

  • Send one short donor update in September to reappear in donors' inboxes without asking for a gift.
  • Thank donors, share one specific summer impact, and preview fall plans to rebuild connection.
ANECDOTE

Four Sentences That Won $500

  • Cara sent a four-sentence thank-you email and a lapsed donor returned with a $500 gift even though she made no ask.
  • The simple story and gratitude reconnected the donor and drove tangible giving.
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