Waveform: The MKBHD Podcast Rivian CEO, RJ Scaringe, talks R1S and the Future of Rivian
Apr 7, 2023
RJ Scaringe, CEO of Rivian, shares insights on the R1S SUV and Rivian's future in the electric vehicle market. He talks about the company's adventure network and the innovative features of the R1S, including its unique design elements aimed at enhancing driver comfort. Scaringe also dives into the challenges of scaling production and the importance of user feedback in vehicle design. Plus, he reflects on Rivian's branding evolution and commitment to sustainability, all while recorded in a Rivian R1S. A thrilling ride into the future of EVs!
AI Snips
Chapters
Transcript
Episode notes
Rivian's Name Change
- Rivian's original name was Mainstream Motors, then Avera Motors.
- Hyundai forced a name change due to their Azera model, leading to the name Rivian.
Product Strategy Evolution
- Rivian's initial product focus was a sports car, which later evolved into the R1T and R1S adventure vehicles.
- These flagship products allow for more features and content, paving the way for future, smaller models like the R2.
Feature Differentiation
- Electric vehicles offer opportunities for unique features, like Rivian's flashlight.
- Focusing on features and utility is more compelling than solely competing on price.