Rivian CEO, RJ Scaringe, talks R1S and the Future of Rivian
Waveform: The MKBHD Podcast
The Naming and Branding Journey of Rivian
This chapter explores Rivian's evolution from its initial placeholder name, 'Mainstream Motors,' to its eventual branding as Rivian, highlighting the significance of brand identity in embodying the company's vision of adventure and sustainability. It discusses the intricate processes involved in product naming, logo design, and feature development of their flagship electric vehicles, the R1T pickup and R1S SUV. Additionally, the chapter emphasizes the integration of software capabilities and continuous improvements based on customer feedback, showcasing Rivian's innovative approach in the automotive industry.
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