772: Monica Plath: Creating Care Transparency for Our Children and Aging Parents

As a working mom of two active toddlers, Monica Plath intimately knows the anxieties parents and caregivers face when they are apart from their children. That’s how she came up with her idea for Littlebird, a wearable tracking device that offers parents and caregivers peace of mind and real-time data about their children. In the middle of the pandemic, Monica found herself on ZOOM while nursing a newborn and meeting with software developers to meet milestones for deployment. During this time, she also wrote a children's book for charity and created a wine for moms from unused grapes from an award-winning vineyard --- all from rural Yakima Washington. The pandemic enabled her to go digital, file 4 patents, raise 2 million in pre-seed money, and resource the best minds in the business to create Littlebird while raising 2 small children as her marriage was falling apart.  

Listen in to hear Monica share:

• Her reluctance around being a tech founder, but then shifting to embrace it
• What inspired her to create Little Bird when she was pregnant with a toddler under toe and knew she needed a way to support and monitor her toddler to keep him safe
• How Little Bird answers these questions in real-time:
• Is my child safe? 
• What is my child doing? 
• How is my child feeling?
• The power and importance of “care transparency”
• How our current care economy is underserving parents
• Her advice to other moms out there with an idea and how to take initiative to get started

Links mentioned:

• Get a Littlebird: www.littlebird.care use promo code SHAMELESS to save $50 on your Littlebird
• Monica on Instagram & Twitter: @monicamplath
• Littlebird on Instagram & Twitter @littlebirdcares 
• Monica on Linkedin https://www.linkedin.com/in/monicaplath
• Littlebird on Youtube: https://www.youtube.com/@littlebirdcares

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