Today, Explained The rise of baby Botox
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Dec 26, 2025 
Yasmin Tayag, a staff writer at The Atlantic and host of How to Age Up, dives into the trend of baby Botox, linking it to cultural pressures fueled by reality TV and social media. She reveals a staggering 71% increase in Botox use among those in their 20s while cautioning about the unclear long-term effects and potential dependency. Dr. Michelle Hurie, a board-certified dermatologist, discusses the ethical concerns surrounding young cosmetic patients and the financial pressures within the industry, emphasizing patient safety over profit.
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Surprise Skincare Pitch In Portland
- Amanda Llewellyn describes being pulled into a store in Portland and having an expensive under-eye product applied that she felt removed crow's feet instantly.
- The salesperson claimed the product cost $1,300 and would delay the need for Botox for three years.
Baby Botox Defined And Framed As Preventative
- Yasmin Tayag explains baby Botox uses lower doses (10–20 units) compared with typical 20–40 unit procedures and is framed as preventative.
- The goal is to start before wrinkles form so regular treatments can suppress future lines.
Social Media And Zoom Drive Demand
- Yasmin links social media, ring lights, Zoom, and selfie culture to increased scrutiny of faces and rising demand for cosmetic tweaks.
- Constant on-camera exposure magnifies minor flaws and normalizes cosmetic procedures.