067: From Grant Cardone’s Drug Addiction to $4 Billion + How He Uses AI

Grant Cardone is a sales expert, author, producer, and CEO of Cardone Capital, overseeing a $4B+ real estate portfolio he built from scratch. 

At 16 years old, Grant stumbled down a path of drug issues, eventually entering a treatment center at age 25. After completing his treatment, Grant channeled his addictive personality into business and sales, making his first $1M at 31. 

Today, Grant discusses his life story and career paths with me while sharing his high-volume approach to selling online, his philosophy around investing money, and how he creates a high-performing sales culture in his companies.

You'll also hear the number one skill Grant suggests that young entrepreneurs should develop, how AI will mesh with sales careers, and the 80/20 principle he used to build a 16M person online following. 

Key Takeaways with Grant Cardone

• How Grant's turned his addictive personality into a $4 billion real estate portfolio. 
• The danger of complacency after hitting a 7-figure net worth for the first time.
• Taking a brute-force, volume-heavy approach to Internet sales and marketing.
• The one thing Grant needs to build a business.
• Why it's dangerous to take advice from millionaires.
• How will AI impact the careers of sales professionals?
• How do you cultivate a high-performing sales culture in your company?
• What to look for when evaluating potential partners.
• How Grant looks at control vs. delegation when overseeing 650+ employees.
• What can entrepreneurs learn from the recent banking collapses?
• How Grant built an audience of 16 million people with free content and the 80/20 principle.
• Why Grant doesn't invest in the stock or bond market — and what he does instead.
• What is one of the most essential skills for a 20-year-old today?

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