Interview with Chantal Rapport - Chief Marketing Officer & Head of Growth at Upstart
Chantal Rapport began working for Upstart in 2017 and was appointed CMO in early 2021. She now manages over 100 employees and an $87.1 million marketing budget. She oversaw marketing for the company's December 2020 IPO, transformed the acquisition strategy using Upstart's own AI and machine learning expertise, and helped increase Q2 2021 revenue to $194 million – up 1,018% year over year. Tune in to listen to what this astute young marketer has to say about what the future holds for tech, finance, and marketing.
What's On The Menu:
- How Upstart helps expand access to money and credit
- 3 factors that will be crucial for growth over the coming years
- Why it's wrong to presume who your customers are
- Building an effective growth team for a post-pandemic economy
- How bringing in decision-makers and fostering flexibility can lead to significant growth
- The future of marketing & tech: data-driven decision making and individualized customer experiences
Marketer of the Month