Picking up where last week's episode left off, Tim Reed and Tim Rethlake (TR²) square off to talk about habits 4-7 from "The 7 Habits of Highly Effective People" (by Dr. Stephen Covey) through the lens of a sales professional.

These habits will grow your team by leaps and bounds if they take them to heart.

In today's conversation, Tim and Tim cover habits 4-7:

Think win, win (this is critical to be effective in a sales role)
Seek first to understand, then be understood (our industry always gets this wrong)
Synergize (this is where 1+1=3)
Sharpen the saw (if there is one thing to take away from the habits then this is it)

This book is such a classic that it becomes cliche—don't miss out on the wisdom that's here! If you apply these habits to your life you'll be amazed at what you are able to accomplish. People want to to business with winners and these habits will help take you there.

Links from today's episode:
Behind Your Back Podcast
Stephen Covey's Time Quadrant
"Big Rocks" video (seriously, check this out)
Tim Rethlake's "Good to Grate" sales blog
The 7 Habits of Highly Effective People Graphic

Tim Rethlake - The 7 Habits of Highly Effective SALESpeople (pt. 2)