An insider's look at loyalty points in Canada

Canadians love getting free stuff. A big way to do that: collecting loyalty points. Over 90% of us belong to at least one program. And on average Canadians are enrolled in more than 12. 

In this episode Clinton Braganza, who oversees the rollout of the new Scene+ program at Scotiabank, provides us with an insider's look at loyalty programs in Canada, how they’ve evolved and where they’re headed.

Key moments this episode: 

1:24 — A brief intro to the customer loyalty space in Canada 

1:48 — What kinds of free stuff do Canadians like? 

2:34 — The digitization of loyalty programs 

4:56 — How has inflation influenced how people use loyalty cards?  

6:12 — The evolution of Scene+ 

9:16 — What was the ultimate objective of creating Scene+? 

10:26 — The biggest challenges in creating a new loyalty program 

11:53 — The results so far of the Scene+ roll out 

12:34 — Why loyalty programs are especially important during inflationary times 

12:48 — Clinton’s all time favourite film