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Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?
Apr 30, 2024
Professional WNBA player Caitlin Clark discusses Google's stance on links in SEO, the future of search according to Google's CEO, and the potential growth of the WNBA. While links are important, user signals play a crucial role. The discussion also touches on AI in search, market sizes, and the ongoing debate surrounding fair compensation for WNBA players.
21:16
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Quick takeaways
- Google emphasizes diminishing importance of links in SEO rankings, user signals gaining relevance.
- Potential growth and increased pay in WNBA discussed, highlighting opportunities for players like Caitlin Clark.
Deep dives
The Importance of Understanding B2B Marketing
Understanding B2B marketing can be challenging, as highlighted in the podcast episode through a personal anecdote. The speaker's father, referred to as a 'ro-asman,' emphasized the importance of return on ad spend (ROAS). Despite the confusion it caused, the significance of targeting B2B audiences via platforms like LinkedIn for ad campaigns to generate high-quality leads was underscored.
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