Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?
Apr 30, 2024
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Professional WNBA player Caitlin Clark discusses Google's stance on links in SEO, the future of search according to Google's CEO, and the potential growth of the WNBA. While links are important, user signals play a crucial role. The discussion also touches on AI in search, market sizes, and the ongoing debate surrounding fair compensation for WNBA players.
Google emphasizes diminishing importance of links in SEO rankings, user signals gaining relevance.
Potential growth and increased pay in WNBA discussed, highlighting opportunities for players like Caitlin Clark.
Deep dives
The Importance of Understanding B2B Marketing
Understanding B2B marketing can be challenging, as highlighted in the podcast episode through a personal anecdote. The speaker's father, referred to as a 'ro-asman,' emphasized the importance of return on ad spend (ROAS). Despite the confusion it caused, the significance of targeting B2B audiences via platforms like LinkedIn for ad campaigns to generate high-quality leads was underscored.
Debating the Significance of Backlinks in SEO
The debate around the importance of backlinks in SEO was extensively explored in the podcast. While acknowledging Google's evolving stance on link relevance, the speakers emphasized the continued value of backlinks in influencing search rankings. They referenced studies and personal experiences, highlighting the impact of link profiles on site rankings and the underlying complexities of Google's ranking algorithm.
Potential Future Trends in Search and AI
The podcast delved into future trends in search engines and AI, drawing insights from a discussion on Google's trajectory in the next decade. Speculations were made on the evolving role of AI in search, the significance of user signals, and the ever-changing nature of Google's algorithm. Additionally, the potential of AI agents in transforming service businesses and enhancing operational efficiency was highlighted as an underappreciated yet impactful trend.
In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the conversation to the WNBA and the potential for growth and increased pay for players like Caitlin Clark.
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(00:00) Today's topic: Google confirms links are not that important, Google’s CEO on what search will be Like in 10 years, and Does the WNBA actually have potential now?
(01:15) Google confirms links are not that important
(06:27) Google’s CEO on what search will be Like in 10 years
(13:12) Does the WNBA actually have potential now?
(16:35) That’s it for today! Don’t forget to rate, review, and subscribe!