Marketing School - Digital Marketing and Online Marketing Tips

How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165

Jan 12, 2017

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In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners engaged! Tune in as Eric and Neil tell you just how you can rapidly grow those downloads with a few invaluable tips.

Time Stamped Show Notes:

00:27 - Today’s topic: How We Got Our Podcast to One Million Downloads in Just 4 Months
01:05 – The first 3 years of “Growth Everywhere” were really tough
01:27 – Eric made a lot of mistakes at the start
01:33 – You have to be consistent with your podcast to hold your audience
02:10 – The people who produce the most amount of episodes, get the most number of listeners
- 02:30 – It’s not about producing really long episodes
- 02:44 – Neil shares the idea of “The Marketing School”
03:44 – “Information in, information out”—Eric wants valuable information that will make him ACT
04:28 – Eric shares his experience listening to Tim Ferris’ podcast
04:45 – Keep things concise and do it in a unique way
05:34 – Neil shares how email blasts helped them get more listeners
05:41 – Interview people in your podcast and promote it
- 06:50 – The guest should promote it, as well
07:20 – Batch your episodes
- 07:56 – There’s a team behind the podcast — from shownotes to audio editing — that make it work
08:30 – Doing everything on your own takes a lot of time
08:52 - That’s it for today’s episode!

3 Key Points:

Mistakes are an opportunity to hone your skills and should not be repeated.
Be concise and consistent with your podcast—encourage your listeners to add your podcast release schedule to their calendars.
Every podcast should have a production team behind it to save you time.