Why This $12M SaaS Might Be a Massive Broker Trick
whatshot 4 snips
Aug 4, 2025
The hosts dive into a $12M listing for a self-storage SaaS that's raising eyebrows. They explore the blurred lines between genuine software services and marketing schemes. Engaging discussions reveal how brokers might inflate valuations with superficial tactics. A franchise expert adds insights into navigating the franchise world. They also analyze innovative business models in self-storage and highlight the coding implications of this SaaS product, revealing the need for careful evaluation in the tech landscape.
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insights INSIGHT
Confusing SaaS vs Marketing Revenue
The $12M self-storage SaaS listing appears more marketing-heavy than typical software businesses.
The distinction between SaaS and marketing services in the company is unclear and potentially misleading.
insights INSIGHT
Proprietary Software or Digital Agency?
Proprietary coding may relate only to pricing features alongside marketing services.
High employee count and blended services suggest this is not a pure SaaS company.
volunteer_activism ADVICE
Caution on SaaS Valuation Multiples
Avoid valuing this business at 12 times cash flow without clear SaaS scalability.
Focus on cash flow multiples for safer valuation in ambiguous tech-service hybrids.
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In this episode, the hosts dissect a $12M listing for a self-storage SaaS and marketing company—only to suspect it’s a digital agency in disguise.
Business Listing – https://synergybb.com/listings/self-storage-saas-and-marketing-with-3-7m-mrr/
Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.
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Franchise Help with Connor Groce – Curious about franchising? Connor Groce, franchise expert and operator, helps people navigate the franchise world. He owns multiple franchises and now helps others find the right fit. https://www.connorgroce.com
This episode dives into a $12M listing for a SaaS and marketing company serving the self-storage industry. The business boasts $3M in ARR, $4.3M in 2024 revenue, and $970K in cash flow—with 750 clients across 1700 locations and a tech stack promising AI-powered pricing, 3D unit visualization, and more.
Key Highlights: - $12M asking price, $970K cash flow, 44 employees - 70% of revenue claimed as SaaS, but unclear definition - Self-storage tech includes ID verification, 3D visualizations, AI pricing - Strong ARR growth, but murky line between SaaS and marketing services - Hosts suspect broker repositioning to justify a high multiple
Acquisitions Anonymous - #1 for business buying, selling and operating