Bay Curious San Francisco Businesses That Date Back to the Gold Rush
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May 8, 2025 Katherine Monahan, a seasoned reporter, dives into the fascinating history of long-standing Bay Area businesses that trace their roots back to the Gold Rush. She unveils the iconic Levi Strauss & Company and its revolutionary impact on workwear, particularly the evolution of denim. The discussion also highlights Tadic Grill, a culinary gem serving delectable dishes since 1849, showcasing its cultural heritage. Listeners are invited to connect with this rich history while testing their Bay Area trivia knowledge for fun.
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Levi Strauss Gold Rush Origin
- Levi Strauss started his dry goods business in San Francisco around the Gold Rush in 1852 or 53.
- His partnership with tailor Jacob Davis led to pioneering copper-riveted work pants, patented in 1873.
Levi's Global Spread via WWII
- Levi's jeans became an official commodity during WWII, restricted to defense workers.
- Soldiers wearing them overseas helped globalize the brand, especially in Europe and Japan.
Jeans as Cultural Icon
- Popular culture icons like Marlon Brando in the 1950s cemented jeans as a symbol of coolness.
- By the 1970s, jeans were worn by everyone, embodying rebellion and style.