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San Francisco Businesses That Date Back to the Gold Rush

Bay Curious

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The Birth of an Icon: Levi Strauss & Company and the Gold Rush

This chapter delves into the origins of Levi Strauss & Company and its connection to the Gold Rush in San Francisco. It recounts how Levi Strauss, a Bavarian immigrant, transformed workwear by introducing reinforced denim pants, setting the stage for the iconic blue jeans.

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