
San Francisco Businesses That Date Back to the Gold Rush
Bay Curious
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The Birth of an Icon: Levi Strauss & Company and the Gold Rush
This chapter delves into the origins of Levi Strauss & Company and its connection to the Gold Rush in San Francisco. It recounts how Levi Strauss, a Bavarian immigrant, transformed workwear by introducing reinforced denim pants, setting the stage for the iconic blue jeans.
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